A long time ago, when India was still under the British rule, a small factory was set up in Vile Parle to manufacture sweets and toffees. A decade after it’s establishment in 1929, Parle products began manufacturing what are now the largest selling biscuits in the world!
These biscuits that were launched as an Indian alternative to the British biscuits have now become one of the strongest household names in India. The biscuits that were once called “Parle Gluco biscuits” changed to “Parle-G” in the 80’s, with the slogan “G means Genius”. With this, Parle biscuits made itself a generic brand; consumed by people of all ages, from the rich to the poor, living in cities or in villages. For some, it’s just an accompaniment for tea, whereas some eat it to get charged on energy – not only in India, but also in different parts of the world.
Just like Hotel Parle International, the name “Parle-G” has been derived from the name of this very suburban area of Mumbai that the factory is located in. As a result, Vile Parle is automatically associated with the Parle Legacy, and vice versa.
Situated right in the middle of a residential area, the factory lures in visitors and draws attention just through the widespread aroma of it’s freshly baked biscuits. This aroma is one of the very many things that you can take back from Vile Parle, even if you’re just crossing the Vile Parle station in a train.
The factory also enables visits for students, and allows them to go on a tour of the manufacturing complex; this facilitates them to experience the entire manufacturing and supply chain process of the company. Don’t you wish that you were a student again?
Vile Parle has now become a major economic center of Mumbai, attracting people from all over the country to the area. Along with being in an economic center, a stay at the Hotel Parle International gives you a sneak-peek into the history of Vile Parle and enables you to take back experiences as a corporate and a tourist, alike!
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